You get your money back if the campaign doesn't raise its target amount. More info

Rs. 3,93,201 raised of Rs. 10,00,000 target

42 backers

0 hours left

Tapti

  • We'll give you a special thanks shout out on our Facebook and Twitter pages

2 Claimed ( No limit )

Ships: Globally

Est: 15 Aug, 2016

Kaveri

  • Your name and photo will be featured on the Wall of Funders section on our website 
  • We’ll send you a digital Thank You postcard
  • All TAPTI rewards

2 Claimed ( No limit )

Ships: Globally

Est: 31 Jul, 2016

Krishna

  • We’ll send you a cool Verry India fridge magnet and badge
  • All KAVERI rewards

Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

3 Claimed ( No limit )

Ships: India only

Est: 31 Jul, 2016

Narmada

  • You’ll get a limited edition unisex Khadi jhola with certificate (this is @ 5% discount on MRP)
  • All KRISHNA rewards

Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

6 Claimed ( No limit )

Ships: Globally

Est: 15 Aug, 2016

Godavari

  • You’ll get a limited edition unisex Khadi stole & jhola with certificate (this is @ 25% Discount on MRP)
  • All KRISHNA rewards
Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

14 Claimed ( No limit )

Ships: Globally

Est: 15 Aug, 2016

Sindhu

  • You’ll get 2 limited edition unisex Khadi stoles & jholas with certificate (this is @ 30% Discount on MRP)
  • You’ll get to spend a Saturday at our studio and see how our products are designed
  • We’ll send you Verry India notebooks
  • All KRISHNA rewards
Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

8 Claimed ( No limit )

Ships: Globally

Est: 15 Aug, 2016

Brahmaputra

  • You’ll get 2 Limited Edition Unisex Khadi Stoles & Jholas with certificate (@ 30% Discount on MRP)
  • We’ll send you a limited edition Art Print on an Archival Art Sheet (Signed & Framed)
  • You’ll get to attend a 2 day handloom workshop at our studio in Pune on 14th & 15th August 2016
  • You’ll get a special mention on our packaging for a year
  • We’ll also send you a Verry India T-shirt, notebook and key-chain
  • Your photo along with your autograph will be put up at our studio to commemorate your support! 
  • All KRISHNA rewards

Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

0 Claimed ( No limit )

Ships: Globally

Est: 15 Aug, 2016

Yamuna

  • You’ll get 2 limited edition unisex Khadi stoles & jholas with certificate. One out these four will be custom designed for you. (this is @ 30% Discount on MRP)
  • All BRAHMAPUTRA rewards (except the Khadi stoles and jholas, which are already mentioned above)

Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

3 Claimed ( No limit )

Ships: India only

Est: 15 Aug, 2016

Ganga

  • You’ll get a 3-day stay for two in Kutch, with our weavers and designers. Weave with them and create a stole for yourself. We will also take care of your stay (in the village or in a decent hotel nearby if you prefer) and food (traditional Kutchi cuisine)
  • All YAMUNA rewards

Cost of international shipping to be borne by the backer and will be mailed at the time of shipment.

3 Claimed ( No limit )

Ships: Globally

Est: 15 Aug, 2016

About the project


Virsa is the real 'Make in India' – a collaboration with traditional weavers to co-create Khadi stoles and Jholas, which are naturally dyed, completely handmade, and are also eco friendly.


What is Virsa?

Virsa is a labour of love. When the world is moving to China to mass produce, we travelled in the opposite direction to collaborate with traditional weavers with an aim to co create amazing products that are untouched by machines and have zero carbon footprint. Virsa is a small attempt to revive the magic of Khadi, to create eco friendly products, to achieve inclusive growth and to share happiness and prosperity.


How is Virsa helping traditional weavers?

Weavers make a living of nothing more than 250 rupees ($3-$4) on a good day, assuming they have worked throughout they will still not make more than Rs. 5000 ($75) - 6000 ($90) a month. We have taken out the middle men and work directly with the weavers. All this so that the families get proper food, children can go to school and parents can afford healthcare. With us, the weavers make up to Rs. 1500 for every unit and roughly Rs. 30,000 ($450) a month. We also involve women of the household with no employment opportunities for pre and post production activities. We have sustained 4 weaver families for a year now. With your help, we will create enough work for the next four to six months and adopt two more weaver families.


What makes our products special?

All our products will be hand made using Khadi, which will be naturally dyed and will feature original motifs from Kutch-Rabbaris (nomad goat herders of Kutch), Flamingoes (of Rann), Ghuvad (Owls), Siyaar (Desert Fox of Rann) and Iscooters (from the small old town of Bhuj). Every single product will be totally unique as no two designs come out the same. In return for your contribution, we will be sending you these Khadi stoles and jholas, beautifully woven with love.


What is our long term goal at Virsa?

Virsa means cultural roots, in Punjabi. Our aim is to ensure that our art and cultural heritage finds a place in the new world. Today, most of our art forms are on the verge of extinction, and our artisans – the custodians of India's rich legacy, are languishing in poverty. We have drawn a five year plan and our collaborations will include working with artisans involved in weaving, block printing, terracotta, cane work and dokra casting.


We aim to promote inclusive growth through:
- Innovating and creating good quality, eco-friendly products in sync with modern tastes - Training and up-skilling artisans so that they can create better finished products using traditional techniques - Researching and documenting processes, procedures and templates for these art forms - Generating awareness about the unique arts and crafts of our country - Rehabilitating artisans so that they can earn a respectable livelihood commensurate to their knowledge, skills and hard work

Why crowdfunding?

Handlooms and Khaadi are on the verge of extinction. When we were in Kutch last year, we saw weavers leaving their looms and picking up jobs of security guards, drivers, masons. They are forced to do this because they cannot support their families with the money they make on the looms. Khaadi and handlooms have a rich heritage, a lot of history and our weavers are the custodians of the current generations of art, knowledge and legacy.

You should fund our project because: -
a. You will help revive handlooms and Khaadi
b. You will help provide respectable livelihood to weavers so that they can afford education for their children, basic healthcare for their families and a decent life.
c. You will help co create amazing, clean and eco friendly products, just as they were being made for thousands of years.

How will the money be used?

Rs. 600000 in Production

Rs. 150000 in Retail & Marketing

Rs. 150000 in Training & Packaging

Rs. 100000 in Administration


What are the risks and challenges associated with your project?

All products have been prototyped and all weavers are on-board to initiate production. Our designers will be supervising the production on site in Kutch. Once we receive the funds we will complete the production of our limited edition products within three to four months.

What happens when I don't raise enough money?

Wishberry is an all or nothing platform. If we do not raise the full amount, all your money will be returned to you in full.

How am I going to prove that I won't just take all the money and run away?

*Laughs* I am too fat to run! But jokes aside, once we receive the money we will be sharing progress updates every fortnight with all of you. Also, our Design Studio is a registered entity.


Team

vikram Nandwani

Team member

Harmeet Saini

Team member


Reviews

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Josiane Lorange

10 June, 2016

Fabulous project, wishing it a prosperous and long-lasting journey for the good and betterment of all that is supports!

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Patricia Torres

Good luck Vikram!! Looking forward to seeing some amazing stories behind all your products!!

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Alpa Chauhan

Wonderful work ! Hope this portal gifts you huge success

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Bubun Dash

This contribution is from Mr. G. Naresh Kumar from US, who is a very good Friend of Phalguni Dash

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Ritu Singh

All the very best!

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Shreyas Deshmukh

Best wishes Vikram Sir

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Gail Sinha

All the best Vikram. Would love to help to ensure you meet your target on this.

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Dimple Agarwal

Good luck Harmeet!

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Sharon Fernandes

From here to infinity. May Khadi rule the world.

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Tracy Quodras

All the best Vikram! May you and your team prosper and make beautiful khadi stuff :) great job with virsa! Tracy

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Boppana Sriramani

All the best Mr. Vikram.

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Varsha Sutrave

Wish you luck with all my heart. Keep us posted!

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Chaitali Mukherjee

Good luck and wishing loads of success VIRSA.

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Puneet Saini

With love from Brigadier Saini

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Manoj Verma

Wish you all the success, sir

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Jyoti Saini

Great job vikram God bless

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Sandra D'souza

good luck harmeett and vikram

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Nitin Parab

Hi Vikram....,Untouched my Machine with Touch of Emotion!!!

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Gurrit Sethi

Besties always!

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Priyanka Mitra

All the best for the incredibly good work you doing. I am proud of you.

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Puneet Saini

All the best Vikram. Love. Gurteg.

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Sharon D'souza

Vikram, good luck! :)

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Priyankara Chatterjee

This is a great initiative. My 7 year old said: We should all respect Khadi!

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Suchi Hota

All the best Harmeet and Vikram

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Ashish Gandre

All the best for this fundraising campaign! Keep up the good work!Ashish G

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Kanchan Rane

Good luck with Virsa! May you achieve all the success you've dreamed of and more...