You get your money back if the campaign doesn't raise its target amount. More info

Rs. 20,20,060 raised of Rs. 20,00,000 target

64 backers

0 hours left

INR

Executive

  • You'll get a high-res JPEG file of a customized poster with your name on it (as in ‘XYZ Presents Mantra’) that you can share on social media and even print and frame
  • We'll post a picture of you along with a huge thank you shout out on FB, Twitter and our website

9 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

Manager

  • We'll feature your name in the ‘Thank You’ section in the end credits of the film
  • We'll send you a free HD screening link for a one-time watch a day before the film's release
  • Get an exclusive DVD autographed by the leading cast, which will include deleted scenes and other special features, after the release
  • All Executive rewards

Cost of International shipping to be borne by the backer and will be mailed at the time of shipment. 

 

19 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

Senior Manager

  • We'll feature your name in the ‘Thank You’  section of the beginning credits of the film
  • You'll get two invites to the premiere of the film in Delhi or Bombay and to meet the cast and crew
  • You'll get a customized movie clapperboard with your name on it (as in ‘XYZ Presents Mantra’) 
  • All Manager rewards except the credits 

Cost of International shipping to be borne by the backer and will be mailed at the time of shipment. Cost of travelling, lodging and other miscellaneous expenditure to be borne by the backer.

5 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

Director

  • We'll send you an exclusive silk scarf by the luxury fashion label - Gauri & Nainika - inspired by Mantra
  • You'll also be invited to join the cast for high tea before the premiere of the film
  • A cast member of your choice will record up to a 30 second personalized video greeting for you (You can decide what the message will say within the bounds of good taste. Remember, this could be floating around YouTube for eternity!)
  • All Senior Manager rewards 

Cost of International shipping to be borne by the backer and will be mailed at the time of shipment. Cost of travelling, lodging and other miscellaneous expenditure to be borne by the backer.

 

 

8 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

Vice President

  • You'll be credited as the Additional Producer in the movie and on IMDB
  • You'll be invited to a dubbing session in Bombay/Delhi; watch a cast member of your choice dub his or her scenes
  • All Director rewards except the credits
Cost of International shipping to be borne by the backer and will be mailed at the time of shipment. Cost of travelling, lodging and other miscellaneous expenditure to be borne by the backer.

4 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

CEO

  • You'll be credited as the Associate Producer in the movie and on IMDB
  • You'll get an exclusive painting on the theme of Mantra (paint/embroidery on canvas, 3ft by 4ft) by Krsna Mehta
  • All Vice President rewards except the credits
Cost of International shipping to be borne by the backer and will be mailed at the time of shipment. Cost of travelling, lodging and other miscellaneous expenditure to be borne by the backer.

2 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

Chairman

  • You'll be credited as the Co-Producer in the movie and on IMDB
  • You'll be our Chief Guest at the film's premiere
  • All CEO rewards except the credits
Cost of International shipping to be borne by the backer and will be mailed at the time of shipment. Cost of travelling, lodging and other miscellaneous expenditure to be borne by the backer.

6 Claimed ( No limit )

Ships: Globally

Est: 2016-03-22

About the project


No film has, so far, sought to tell the story of 1991 when India opened up its economy to the world, forever changing the landscape of the country. Set in 2004, against the backdrop of the India Shining campaign that was popular then, Mantra tells the intimate story of a family, and through it, the story of the New India.

So, what’s the story of the film?
The film is inspired by the buyout of an iconic Indian brand by a multinational. Kapil Kapoor, the owner of King Chips, is fighting a losing battle against the multinational giant, Kipper Crisps. But Kapil's wife and his three children, are also fighting their own difficult battles in a time of turbul ence.
What inspired me to write this script?
For me, the idea of Mantra was just so obvious. India was changing before my very eyes, and what could be more exciting than telling that story! I met tons of people - journalists, businessmen, columnists, sociologists; I pretty much devoured the many books on New India that came out then; and slowly worked towards creating some stories that would best reflect the changes this country was going through.
What makes this film special?
India, infamous for its License Permit Raj, changed dramatically after 1991, when the economic reforms were unleashed and the multinational companies descended upon the country. In the last 20 years, no country has changed as much as India has. And yet, no film has so far sought to tell the story of this change. There are films, like Kusturica’s Underground and Chen Kaige’s Farewell, My Concubine, that tell the histories of nations. Mantra seeks to tell the story of the New India that we are all a part of. It is a story that Indians across the globe will connect with.
What progress have we made with the film so far?
We have finished shooting the film. Currently we are finalizing the edit of the film. When that is done, work will begin on background music; sound including dialogue dubbing and effects, Digital Intermediate (to enhance the image colors) and a little bit of VFX.

Why crowdfunding?

It took me 8 years to get the script right, and another couple of years to reach out to the actors and crew. Kalki, who I didn’t know at all at that time, read the script, met me and agreed to do the film, without any talk of money. Rajat agreed to dedicate a month and a half of his valuable time for the shoot, once again without mention of money.

Plus, there are a lot of people who have worked tremendously behind the scenes- the ones who hosted the cast and crew from out of town, gave us their houses to shoot in, provided expensive costumes, paintings, cars and other on-set props; others helped us get permissions for shoots, run a million errands... the list goes on. Belief is the only reason why people have participated in this film. 

How will the money be used?

Rs. 300000 in Editing

Rs. 600000 in Digital Intermediate & VFX

Rs. 800000 in Sound

Rs. 300000 in Music


What are the risks and challenges associated with your project?

If we succeed in raising Rs. 20 lakhs we will definitely finish the film. The only risk is that film exhibitors and distributors might not be interested in tying up for the release of the film. But, this is incredibly unlikely for many reasons: the film is not an expensive film with high costs of recovery, the film has a stellar cast, there is already a buzz around the film because of its unique storyline, and last but not the least, we are convinced the film will fare well in international film festivals and that would add to its credentials. Therefore, any foreseen risks have been accounted for and all challenges will be dealt with.

What happens when I don't raise enough money?

If we are unable to reach our target within the timeline, the money will simply be returned to all the backers. However for us, it will be a huge setback. We will have to get down to looking for producers. We will, in all probability, not be able to make the film the way we envisioned it; there will be compromises. It will also mean that the film might not release next year. There is a fear that the immediacy of the film – the fact that it talks about India today and now – will be lost.

How am I going to prove that I won't just take all the money and run away?

Because there’s too much at stake! For starters, I spent 8 years researching and writing the script; and another two years putting together the cast and shooting the film. Why would I abandon a decade-long labor of love when I’m on the brink of bringing it to life? Besides, the cast and crew have given so much of themselves to me (time of many many months and that too for no money) that I am sure they will track me down to the farthest end of the earth, were I to run away with the money.


Team

Nicholas KHARKONGOR

Rajat kapoor

Kalki Koechlin

Adil Hussain

shiv pandit

HARMEET BASUR

ayesha punvani

ADITYA KELGAONKAR

BHUPESH SHARMA

Nikhil Chaudhary

Ruchira Sharma

Amarjit Singh

Harjot singh khurana

dinesh gupta


We've got news

The issues that Mantra picks up continue to be relevant even today- Pandolin

17 November, 2015

http://pandolin.com/the-issues-that-mantra-picks-up-continue-to-be-relevant-even-today/


Bollywood actor Rajat Kapoor will be soon seen as Kalki Koechlin's father in his upcoming movie ' Mantra.'- TOI

17 November, 2015

http://timesofindia. indiatimes.com/entertainment/ hindi/bollywood/news/Rajat- Kapoor-to-play-Kalki- Koechlins-father-in-Mantra/ articleshow/49493987.cms


Rajat Kapoor to play Kalki Koechlin`s father in `Mantra`- ANI

17 November, 2015

http://www.aninews.in/ newsdetail5/story238338/rajat- kapoor-to-play-kalki-koechlin- s-father-in-mantra-.html


I try to fall in love with the character i play- Kalki Koechlin

30 October, 2015

http://pandolin.com/i-try-to-fall-in-love-with-the-character-i-play/


Actor Rajat Kapoor utilising his popularity to garner funds for Mantra by trying to reach out to everyone on the social media platforms.

27 October, 2015

http://www.indiatvnews.com/entertainment/bollywood/bollywood-producers-gamble-on-same-films-says-rajat-kapoor-24635.html


Crowdfunding has a great future- Rajat Kapoor

27 October, 2015

http://www.mid-day.com/articles/rajat-kapoor-bollywood-producers-gamble-on-same-films/16612193


Director Nicholas Kharkongor's unit members, have managed to raise close to Rs 12 lakh by way of crowd funding- Mumbai Mirror

19 October, 2015

http://www.mumbaimirror.com/columns/mumbai-001/Prepare-a-face-to-meet-a-face/articleshow/49392919.cms


Bollywood producers gamble on same films, says Rajat Kapoor- Business Standard

18 October, 2015

http://www.business-standard.com/article/pti-stories/bollywood-producers-gamble-on-same-films-says-rajat-kapoor-115101500854_1.html


Kalki Koechlin, Rajat Kapoor’s Mantra Kicks Off Crowdfunding on Wishberry

16 October, 2015

http://baysidejournal.com/wp/kalki-koechlin-rajat-kapoors-mantra-kicks-off-crowdfunding-on-wishberry/


Kalki Koechlin, Rajat Kapoor’s next film Mantra, a movie about the New India looks to raise funds to complete post production.

16 October, 2015

http://www.indianshowbiz.com/?p=102368

Also featured in :


Press Reader:
http://www.pressreader.com/india/the-free-press-journal/20151016/282235189499415/TextView

News Stand:
http://news-stand.in/Bollywood-producers-gamble-on-same-films-says-Rajat-Kapoor-042239166/

ABP News:
http://abpnews.abplive.in/movies/2015/10/16/article741229.ece/Bollywood-producers-gamble-on-same-films-says-Rajat-kapoor

123bollywood
http://www.123bollywood.com/gossip/bollywood-producers-gamble-on-same-films-says-rajat-kapoor/

Bollywood Gossip
http://bollywoodgossip.net/bollywood-producers-gamble-on-same-films-says-rajat-kapoor/

among others..

 

 

 


Bollywood producers gamble on same films, says Rajat Kapoor- The Indian Express

16 October, 2015

http://indianexpress.com/article/entertainment/bollywood/bollywood-producers-gamble-on-same-films-says-rajat-kapoor/


The movie showcases the juxtaposition of an economic and social change in India, and how it leads to a family fallout- India Today

15 October, 2015

http://indiatoday.intoday.in/story/mantra-that-tells-the-story-of-a-new-india-is-in-need-of-your-support/1/497265.html


Anyone can finance independent films as crowd-funding gathers momentum - Scroll.in

13 October, 2015

http://thereel.scroll.in/795/anyone-can-finance-independent-films-as-crowd-funding-gathers-momentum


Filming the change- Asian Age

5 October, 2015

http://www.asianage.com/bollywood/filming-change-103


Designer Krsna Mehta creates paintings for Mantra backers

28 September, 2015

Designer Krsna Mehta is known for his unique and quirky style. He is creating exclusive paintings (paint/ embroidery on canvas, 3ft by 4ft) based on the theme of "Mantra" for our lucky backers. Check out his fabulous designs at www.krsnamehta.com


Luxury brand designer duo Gauri and Nainika design special silk scarves for Mantra backers

28 September, 2015

Luxury fashion label Gauri & Nainika has a dedicated fan base in the glamour world (Priyanka Chopra and Deepika Padukone are loyalists). Gauri and Nainika are designing exclusive silk scarves based on the theme of "Mantra" for our lucky backers. To check out their fabulous work, visit www.gauriandnainika.com.


Kalki Koechlin, Shiv Pandit to act in ‘Mantra’

28 September, 2015

http://indianexpress.com/article/entertainment/bollywood/kalki-koechlin-shiv-pandit-to-act-in-mantra/


A look back at shining India- Bangalore Mirror

28 September, 2015

http://www.bangaloremirror.com/entertainment/lounge/A-look-back-at-shining-India/articleshow/48733759.cms


Actor Rajat Kapoor back in action with 'Mantra'- Zee News

25 September, 2015

http://zeenews.india.com/entertainment/movies/actor-rajat-kapoor-back-in-action-with-mantra_1556340.html


Warning: Unknown: open(/var/lib/php5/sess_6fa2cbd715e5c659aa7c32cb1e853aa2, O_RDWR) failed: No space left on device (28) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/var/lib/php5) in Unknown on line 0