Buttercups - Wishberry - GO FUND YOURSELF!
Buttercups
Arpita Ganesh
Fashion
Bangalore

Rs.4,39,560

raised from 105 backers

Rs.
5000000
5000000
50 lakhs

target amount
2014-02-28
28 Feb, 2014
0

hours left
false
0
CAMPAIGN SUCCESSFUL
Rewards For Backers
10094
23
FAITH
ENDED
PLEDGE INR 1,500
50 Backers
Ships : Globally
|
Delivery: 15 Jun, 2014

A lifetime discount of 10% on Buttercups bras, a Buttercups bra of your size (which we will help you figure before shipping to you), a measuring tape to size yourself and a mention on the Thank you page of our Buttercups website.

2014-06-15
10095
23
TRUST
ENDED
PLEDGE INR 3,000
15 Backers
Ships : Globally
|
Delivery: 15 Jun, 2014

A lifetime discount of 10% on Buttercups bras, two Buttercups bras of your size (which we will help you figure before shipping to you), a measuring tape to size yourself and a mention on the Thank you page of our Buttercups website.

2014-06-15
10096
23
CONVICTION
ENDED
PLEDGE INR 5,000
21 Backers
Ships : Globally
|
Delivery: 15 Jun, 2014

A lifetime discount of 10% on Buttercups bras, two Buttercups bras of your size (which we will help you figure before shipping to you), one set of 3 seamless underwear, a measuring tape to size yourself and a mention on the Thank you page of our Buttercups website

2014-06-15
10097
23
COURAGE
ENDED
PLEDGE INR 7,000
4 Backers
Ships : Globally
|
Delivery: 15 Apr, 2014

A one-on-one chat over phone with Arpita to get answers to all your queries and find out how to select your bras and what type of bras to buy. Guys, you are welcome to call to. It’s a once in a lifetime opportunity for you to understand bra buying and what to gift your special lady. A lifetime discount of 10% on Buttercups bras, two Buttercups bras of your/her size (which we will help you figure before shipping to you), one set of 3 seamless underwear, a measuring tape and a mention on the Thank you page of our Buttercups website..

2014-04-15
10098
23
DELIGHT
ENDED
PLEDGE INR 10,000
5 Backers
Ships : Globally
|
Delivery: 15 Jun, 2014

A one-on-one chat over phone with Arpita to get answers to all your queries and find out how to select your bras and what type of bras to buy. Guys, you are welcome to call to. It’s a once in a lifetime opportunity for you to understand bra buying and what to gift your special lady. A lifetime discount of 10% on Buttercups bras, three Buttercups bras of your/her size (which we will help you figure before shipping to you), two sets of seamless underwear, a measuring tape and a mention on the Thank you page of our Buttercups website.

2014-06-15
10099
23
LOVE
ENDED
PLEDGE INR 25,000
2 Backers
Ships : Globally
|
Delivery: 15 Jun, 2014

Applicable ONLY in INDIA. Get a personalized fitting by Arpita. She will fly to your city and fit you in the comfort of your own home. You also get a lifetime discount of 15% on Buttercups bras, five Buttercups bras of your size, two sets of seamless underwear, a measuring tape to size yourself and a top mention on the Thank you page of our Buttercups website.
Gentlemen, it doesn't get better than this as a gift! It will truly change her life and she will thank you for lifetime.

2014-06-15
About The Project
Hi. I’m Arpita, India’s ONLY bra fitter. I started Buttercups as a Lingerie Boutique in 2008, retailing some of the world’s finest brands. I have fit over 3000 women since, and have seen first-hand their delight at looking good and feeling great about themselves. These insights and experiences made me decide to launch my own brand of bras, to help reach out to more women. Having worked on bringing the brand to life for over 2 years now, I can proudly say that Buttercups promises women a great new experience – well-crafted, well-fitting bras in sizes that are just right for them. Buttercups bras will be offered in 80 sizes, as opposed to the 30-odd sizes available in India today. Manufactured by experts in Hong Kong, they will use lycra and lace of the highest grade, with the finest quality metal fasteners and moldable wires. The bras will be available in 4 basic styles -  T-shirt or molded, Full cup, Demi cup and Strapless, and in cup sizes up to F. The colour palette for the Basic collection will feature neutral shades, with lace trims to give them a touch of "sexy". The Season collection will comprise bold colours, and will be the perfect blend of fun and functional. Buttercups bras will not only offer amazing fits and styles, they will also be affordable. Making them, without exaggeration, the finest lingerie experience you have ever had!
Why am I crowdfunding?

Because I dream of creating the kind of bras that change the way women dress, look and feel, forever.

I started a blog, I launched an app – all because I sincerely believe in this dream, and it’s a dream that could hold something for all of us.

The easiest thing to do after my funds ran out would have been to move on and find another career option, but I have stayed and endeavoured this far only because I truly believe I CAN transform your lives - by bringing you a bra experience that will make you feel great, inside and out.

Why should you believe in me?

For more than 5 years now, I have constantly dreamt of launching a bra brand that will offer women a life-changing experience.

After having spent almost all of my funds on research, training and in the development of the brand, I now have no recourse but to approach all you wonderful women, who relate to and understand the need for better bras, to fund the manufacturing.

I am convinced that if I manage to raise the initial amount of Rs. 50 lakhs (with your help, of course), it will give larger investors the confidence to make sizable investments that will help the ‘idea’ become a ‘brand’.

How will the money be used?
Product development
3000000
Operational expenses
1000000
Marketing
500000
Website revamp
500000
5000000
Rs. 50 lakhs  
DREAM TEAM
THE DREAM TEAM

A group of women with a passion for good lingerie and a vision to bring the best bras to as many women as possible.

Arpita Ganesh
Bangalore
Osmania University

India's only bra-fitter, Arpita started Buttercups in 2008 with the mission to bring better fitting bras to women. She has been a consultant to Marks & Spencer India and Fredrick’s of Hollywood, LA, for lingerie marketing strategy, sourcing and product development. 

PRIYANKA TEWARI
Bangalore
NIFT

Lingerie designer with over 7 years of experience in design, product development, fitting, sewing, quality control, pattern making and CAD. Was also Project Manager at Zivame.com and Lingerie Designer with MAS (Amante), Enamor & QS Quantum.

Jessica Stephanie Puberitz
Hamburg
--

Jessica has over 15 years of experience in design and management in the lingerie industry. She runs ‘Textile Connections’, offering consulting on design, production facilities & logistic solutions for private labels across the globe.

UPDATES
10
FEB
Young Turk Arpita Ganesh
Posted 534 days ago

Young turks tells our Buttercups Story.

10
FEB
Midday Mumbai
Posted 534 days ago

Midday Mumabi talks about my app ABTF. Available on iOS and Android.

05
FEB
www.nextbigwhat.com
Posted 539 days ago

Never felt this story said better!

http://bit.ly/1bqnamE

 

04
FEB
yourstory.com
Posted 540 days ago

http://her.yourstory.com/indian-bra-queen-is-on-a-mission-0128

28
JAN
Bangalore Mirror
Posted 547 days ago

http://bit.ly/Bmirror

Frequently Asked Questions
Q: What are the hurdles I'll face while chasing my dream?
A: 

The biggest - Funding. If I can't raise enough money to manufacture the first batch of Buttercups bras and seamless underwear, then I will have to quit on my dream. But I’m hoping that with your support, I’ll be able to get this venture off the ground.

Obviously, one can’t reach "brand" status with just 50 lakhs; I’ll be looking to raise a much larger amount eventually. And all that hinges on the success of this crowdfunding campaign. So again, your contribution is critical to my plans.

Another concern is the fact that the manufacturing will be done in Hong Kong. Although this will ensure consistency in quality and fits, it will also result in increased shipping time. I’m working to ensure our order cycle will always be smooth, and that we don't run out of stock, or over stock.

Considering I will be offering 80 sizes, inventory management will also play a key role in the success of the brand. With the experience of having run Buttercups for over 5 years though, I can say with some confidence that  I have a mechanism in place to handle this end effectively.

The sales channels (online and offline) will be handled by experts in this segment (they will also be our channel partners). They are currently on stand-by, and are eager to be part of our plans to create a truly remarkable shopping experience for Buttercups.

I also have a structured plan in place for marketing, logistics and operations, and am ready to set everything in motion as soon as the funds are in place.

Q: What happens when I don't raise enough money?
A: 

If I can raise this money on Wishberry, I already have investors on hand who are willing to make this small dream a BIG one, by writing out bigger cheques. It would be awful to have come this far, after all the struggle, to have to give up at this point.

It would also be a chance missed by millions of women to have better bras and finally be rid of their bra troubles. It would mean the end of my dream and a waste of all of my years of research, experience and efforts to make bras a happy thing for women.

So, please support me in not only realizing my dream, but also giving women an opportunity to love what they wear.

Q: How am I going to prove that I won't just take all the money and run away?
A: 

I haven't come this far just to run away. I haven't struggled this hard just to run away. I haven't held on this far just to let go now.

For more than 5 years, I have endeavoured in every possible way, through my blog - www.abrathatfits.com, my app - ABTF (android and iOS) to help women with their bra problems. I have lived and breathed this dream.

My professional achievements and work experience are listed in the team profile. I could have let go without the struggle of the past years and moved on to better, more financially rewarding things. But I didn't. Because I believe that I can help change lives and that is what I want to do.

And I'd rather be India's only bra fitter, than a runaway refugee! So no, I am not running. I’d rather not go anywhere else. Because Buttercups IS my life.

Q: I have contributed to get the bras. But you don't know my size, then how will you send me the right fit?
A: 

Don't worry, we will personally get in touch with you, help you assess your size and then only send you the right-sized bra. Same goes for the underwear! 

Q: I need the delivery outside India. Will there be any international shipping charges?
A: 

Yes, all international deliveries will incur shipping charges. However, you will pay the shipping charges once we connect with you to make the deliveries. So right now, just pay the price if the product as mentioned in the reward you choose. 

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