You get your money back if the campaign doesn't raise its target amount. More info

Rs. 4,39,560 raised of Rs. 50,00,000 target

105 backers

0 hours left

FAITH

A lifetime discount of 10% on Buttercups bras, a Buttercups bra of your size (which we will help you figure before shipping to you), a measuring tape to size yourself and a mention on the Thank you page of our Buttercups website.

50 Claimed ( Sold out )

Ships: Globally

Est: 15 Jun, 2014

TRUST

A lifetime discount of 10% on Buttercups bras, two Buttercups bras of your size (which we will help you figure before shipping to you), a measuring tape to size yourself and a mention on the Thank you page of our Buttercups website.

15 Claimed ( Sold out )

Ships: Globally

Est: 15 Jun, 2014

CONVICTION

A lifetime discount of 10% on Buttercups bras, two Buttercups bras of your size (which we will help you figure before shipping to you), one set of 3 seamless underwear, a measuring tape to size yourself and a mention on the Thank you page of our Buttercups website

21 Claimed ( Sold out )

Ships: Globally

Est: 15 Jun, 2014

COURAGE

A one-on-one chat over phone with Arpita to get answers to all your queries and find out how to select your bras and what type of bras to buy. Guys, you are welcome to call to. It’s a once in a lifetime opportunity for you to understand bra buying and what to gift your special lady. A lifetime discount of 10% on Buttercups bras, two Buttercups bras of your/her size (which we will help you figure before shipping to you), one set of 3 seamless underwear, a measuring tape and a mention on the Thank you page of our Buttercups website..

4 Claimed ( Sold out )

Ships: Globally

Est: 15 Apr, 2014

DELIGHT

A one-on-one chat over phone with Arpita to get answers to all your queries and find out how to select your bras and what type of bras to buy. Guys, you are welcome to call to. It’s a once in a lifetime opportunity for you to understand bra buying and what to gift your special lady. A lifetime discount of 10% on Buttercups bras, three Buttercups bras of your/her size (which we will help you figure before shipping to you), two sets of seamless underwear, a measuring tape and a mention on the Thank you page of our Buttercups website.

5 Claimed ( Sold out )

Ships: Globally

Est: 15 Jun, 2014

LOVE

Applicable ONLY in INDIA. Get a personalized fitting by Arpita. She will fly to your city and fit you in the comfort of your own home. You also get a lifetime discount of 15% on Buttercups bras, five Buttercups bras of your size, two sets of seamless underwear, a measuring tape to size yourself and a top mention on the Thank you page of our Buttercups website.
Gentlemen, it doesn't get better than this as a gift! It will truly change her life and she will thank you for lifetime.

2 Claimed ( Sold out )

Ships: Globally

Est: 15 Jun, 2014

About the project

Hi. I’m Arpita, India’s ONLY bra fitter. I started Buttercups as a Lingerie Boutique in 2008, retailing some of the world’s finest brands. I have fit over 3000 women since, and have seen first-hand their delight at looking good and feeling great about themselves. These insights and experiences made me decide to launch my own brand of bras, to help reach out to more women. Having worked on bringing the brand to life for over 2 years now, I can proudly say that Buttercups promises women a great new experience – well-crafted, well-fitting bras in sizes that are just right for them. Buttercups bras will be offered in 80 sizes, as opposed to the 30-odd sizes available in India today. Manufactured by experts in Hong Kong, they will use lycra and lace of the highest grade, with the finest quality metal fasteners and moldable wires. The bras will be available in 4 basic styles -  T-shirt or molded, Full cup, Demi cup and Strapless, and in cup sizes up to F. The colour palette for the Basic collection will feature neutral shades, with lace trims to give them a touch of "sexy". The Season collection will comprise bold colours, and will be the perfect blend of fun and functional. Buttercups bras will not only offer amazing fits and styles, they will also be affordable. Making them, without exaggeration, the finest lingerie experience you have ever had!

Why crowdfunding?

For more than 5 years now, I have constantly dreamt of launching a bra brand that will offer women a life-changing experience.

After having spent almost all of my funds on research, training and in the development of the brand, I now have no recourse but to approach all you wonderful women, who relate to and understand the need for better bras, to fund the manufacturing.

I am convinced that if I manage to raise the initial amount of Rs. 50 lakhs (with your help, of course), it will give larger investors the confidence to make sizable investments that will help the ‘idea’ become a ‘brand’.

How will the money be used?

Rs. 3000000 in Product development
Rs. 1000000 in Operational expenses
Rs. 500000 in Marketing
Rs. 500000 in Website revamp

What are the hurdles I'll face while chasing my dream?

The biggest - Funding. If I can't raise enough money to manufacture the first batch of Buttercups bras and seamless underwear, then I will have to quit on my dream. But I’m hoping that with your support, I’ll be able to get this venture off the ground.

Obviously, one can’t reach "brand" status with just 50 lakhs; I’ll be looking to raise a much larger amount eventually. And all that hinges on the success of this crowdfunding campaign. So again, your contribution is critical to my plans.

Another concern is the fact that the manufacturing will be done in Hong Kong. Although this will ensure consistency in quality and fits, it will also result in increased shipping time. I’m working to ensure our order cycle will always be smooth, and that we don't run out of stock, or over stock.

Considering I will be offering 80 sizes, inventory management will also play a key role in the success of the brand. With the experience of having run Buttercups for over 5 years though, I can say with some confidence that  I have a mechanism in place to handle this end effectively.

The sales channels (online and offline) will be handled by experts in this segment (they will also be our channel partners). They are currently on stand-by, and are eager to be part of our plans to create a truly remarkable shopping experience for Buttercups.

I also have a structured plan in place for marketing, logistics and operations, and am ready to set everything in motion as soon as the funds are in place.

What happens when I don't raise enough money?

If I can raise this money on Wishberry, I already have investors on hand who are willing to make this small dream a BIG one, by writing out bigger cheques. It would be awful to have come this far, after all the struggle, to have to give up at this point.

It would also be a chance missed by millions of women to have better bras and finally be rid of their bra troubles. It would mean the end of my dream and a waste of all of my years of research, experience and efforts to make bras a happy thing for women.

So, please support me in not only realizing my dream, but also giving women an opportunity to love what they wear.

How am I going to prove that I won't just take all the money and run away?

I haven't come this far just to run away. I haven't struggled this hard just to run away. I haven't held on this far just to let go now.

For more than 5 years, I have endeavoured in every possible way, through my blog - www.abrathatfits.com, my app - ABTF (android and iOS) to help women with their bra problems. I have lived and breathed this dream.

My professional achievements and work experience are listed in the team profile. I could have let go without the struggle of the past years and moved on to better, more financially rewarding things. But I didn't. Because I believe that I can help change lives and that is what I want to do.

And I'd rather be India's only bra fitter, than a runaway refugee! So no, I am not running. I’d rather not go anywhere else. Because Buttercups IS my life.

I have contributed to get the bras. But you don't know my size, then how will you send me the right fit?

Don't worry, we will personally get in touch with you, help you assess your size and then only send you the right-sized bra. Same goes for the underwear! 

I need the delivery outside India. Will there be any international shipping charges?

Yes, all international deliveries will incur shipping charges. However, you will pay the shipping charges once we connect with you to make the deliveries. So right now, just pay the price if the product as mentioned in the reward you choose. 


Team

Arpita Ganesh

PRIYANKA TEWARI

Jessica Stephanie Puberitz

...

Suman Bolar

Hi again! I am making this contribution on behalf of my friend Marianne Lobo, and we would like to come in together for our fittings. Thank you!

...

Deepti Tarakanath

the very best for your endeavourlook forward to some sensible and sexy inner wear!

...

Meenakshi Subramanian

Wishing you all the best!!! want you to succeed:) Rock on :)

...

Suman Bolar

Hey ArpitaI was very impressed by your knowledge and passion at the Kynkyny event last evening. As someone who has run the gamut from 32A to 42DD and now (I believe :P) 36I or J, buying a bra is something I have struggled with all my life. I look forward to my fitting - and to getting answers to some vexing questions such as:Why does only my left bra strap slip off no matter what size bra I wear? When is it time to throw a bra away?Why do some underwires poke, and others not?Look forward to meeting you. Love what you are trying to do!Cheerss

...

Monika Manchanda

Good luck Arpita. May your quest to provide us with better bras be fulfilled soon CheersMonika

...

Aparna George

Dear Arpita,I have struggled for years without finding the right fit, and I think you're offering something very amazing for women. All the very best!Aparna

...

ganga ganapathi

Good luck Arpita!! Really hope for all our sakes that you are super successful!

...

Saina Jayapal

I finalllyyy have booobs!!! Muaaaahh

...

Hari Pudipeddi

Good luck Arpita... I loved your "out-of-the-box" thinking. I am very optimistic that you will be successful....

...

Supreet Singh

do it!!!!

...

ramya rao

lovely effort. I hope you raise the fund, and i will get my bra and not my money back. :)All the very best!

...

Katherene Abel

See u soon arpita!!!

...

Pooja Kumar

Good luck - can't wait for this to take off ! Very excited for you.

...

Annelise Piers

All the very best, Arpita. Keep that gorgeous deep brown for moi.

...

Archana Mittal

all the best!

...

Rishu Lakhanpal

Good luck!!!

...

Chetna Chakravarthy

Being an entrepreneur myself, I'm putting my faith in one! All the best and please create bras that will truly fit well. One big request is to create a strapless bra that's fit for girls who love to dance... doesn't slip down to your tummy while dancing and one whose upper seam sticks to your curves and not stand out and show through your top.

...

Dipak Thekke

Hey, wish you the very best on this one! It's a wonderful site you have put together for ButterCups.

...

Sharmishta Chowdhury

Hey mate! Cheers to you, your dreamz and life. The best alwaysSharmishta

...

Kratika Gandhi

Hi, A very good initiative. I believe you will transform this industry for us.I am as excited for this venture of yours to be on roll as you.Good luck.Kratika.

...

Rakesh Soni

TC

...

Rajita Gadagkar

I wish I could have contributed much, much more. But hope my two cents worth helps!Love,Rajita

...

Asha Chaudhry

all the best arpita! this will happen :)

...

Dileep Dharma

All the best. Being a first time entrepreneur can well understand your situation. Build a great company. All the best !

...

Adiba Syed

Good Luck in your endeavor!

...

Adiba Syed

Good Luck in your endeavor!

...

Adiba Syed

Good Luck in your endeavor!

...

Adiba Syed

Good Luck in your endeavor!

...

Adiba Syed

Good Luck in your endeavor!

...

Radhika Bawa

All the best Arpita, Wish your enterprise great success!

...

Kavita Iyer

All the best Arpita. Drop me a line if you're free to visit Marks and Spencers together as we had discussed last Saturday. Also wanted a good friend along...My email id is [email protected]

...

Arun Chittilappilly

All the Best Arpita!! Arun

...

Kiran Kumar

Hey here you go. Kiran Kumar.

...

Rwituja Gomes Mookherjee

You deserve all the success life has to offer you. I implicitly believe in you and wish you the very best.

...

Shweta G

Best wishes ! I hope this helps every woman find their perfect fit :)

...

bina mirchandani

Wish you a lot of success in your venture.. Love your passion!

...

Kavea R Chavali

Hey ArpitaAbsolutely love your concept and most importantly your passion....More POWER to you dear:)CheersKavea

...

Hema Ramaprasad

Hi Arpita,All the best and more power to you! :)Hema

...

Slavica Gokul

Best of luck!

...

Sairee Chahal

Good luck Arpita!

...

Radhika Dimri

I'm hoping the campaign finished soon. Imagine the love pouring out for you everyday after that when hundreds of women are trying out those beautifully built bras!

...

Vijetha Gullapalli

Hi Arpita, I hope ur team's great work would change lives of many Indian women both rich and poor.If atall u couldn't reach ur 50lakhs target, don't stop, start with few sizes which r not available in other brands and sizes most common so that u take off and even get funded gradually.SOrry for being pessimistic.Regards,VJ.

...

Ruchi Karmalkar

Hi Arpita,I think your business is catering to a very relevant yet unfulfilled need. I am excited to see this idea come to fruition. All the best to you. I really look forward to getting my first buttercups :) Ruchi Karmalkar

...

Shruti Chandrasekhar

All the best!

...

BHASKAR DAS

Hi Arpita, I assist Dr. Bhaskar Das. Kindly request the E-collectors to connect with me for the cheque pick up please-Tel: 91.22.39801110. Thank you.Rashna Sanjana

...

Manjit Kochar

Go rock it baby!!!

...

Jyotsna Kini

Good luck with the campaign!

...

Rahul Gautam

Thanks

...

Divya Iyer

Good luck Arpita and team...no matter what happens, just the sheer delight, genius and courage of your dream makes you guys a winner!

...

Tasneem Imani

Hi Arpita , I wish you success in your endeavour, I will be giving cash

...

Charulata Singal

Hey Arpita,Lovely to hear about you from Shahela- to be honest, its the first time Ive done something like this and other than the fact that Shahela's endorsed you, its your obvious passion and enthusiasm that's motivating me to do my little bit to help! Good luck and I hope you raise that 5 lakhs soon! :)Warm Regards,Charu

...

Shahela Nitin

Im super excited for you and I do really from my heart hope that this works! Im excited to wear something that will make me feel sexy ;)Lots of love!Shai

...

Manoj Varghese

Hey - All the best Arpita. Love to passion and focus you have for buttercups !

...

Priya Joseph

All the best for your venture. Looking forward to it.Priya Joseph

...

Ramya Rajagopal

The best I can so right now. Sorry!

...

Deepa reddy

Hey Arpita, Congratulations! Just finished pre ordering and can't wait to get my package. I wish you all the success with this endeavor. CheersDeepa

...

Arpita Chikodi

Best Luck Babe!!!.. I know you will Rock it!! :)

...

Ramya Rao

Yo Arpita!!!...way to go..Wish you great success in this endeavour of bringing smiles to the women across the world...Cheers,Ramya

...

Prathima Shetty

Hi Arpita, This is Prathima. All the best for your campaign.

...

sugandha garg

hey arpita!..this is so exciting and im really looking forward to better support:-)..more power to you

...

Bhavana Taneja

All the very besttessstttt Arpita :)

...

Jyothsna Raj

Being a big girl in India I totally know the troubles I go through everytime I need to buy a bra. I really really wish you can take this dream of yours to completion cause it will help a lot of us feel better about ourselves.

...

Gopu Nayar

All the best mate....

...

Pranay Gupta

Best Wishes Madam.

...

Anjali Gupta

Keep the faith! I will join you soon ;)

...

Sandeep Kelvadi

I know you're gonna do it! You have my support!

...

Yuvraj Malhotra

Dear Arpita - Am Jothi Potluri's friend. She spoke highly of you and your start-up!!!Good luck!- Yuvraj

...

A a k a s h S

Best of luck Arpita!! :)

...

Santosh Shet

Wish you the best Arpita !

...

Divya Behl

Hope you set up a great brand affordable to middle class Indians.Goodluck!

...

Vahishta Mistry

Best of luck!

...

Priyanka Purkayastha

All the best! :) I hope you are successful in this initiative

...

Moushmi Srivastava

All the BEST for your Venture!

...

Jidesh Haridas

Good luck !!! :)

...

Megha Rathee

All the best Arpita! Can't wait to avail my lifelong discounts! :-)

...

Sumana Savaram

Felix :) be with you...

...

Sathy Joseph

Well done! Can't wait for the products.

...

Dhananjay Ganesh

all the luck!

...

sneha iype

Good luck. May many women enjoy supporting their own breasts the right way!.

...

Shruti Goutham

Good luck, Arpita. Can't wait to get mine!


We've got news

Young Turk Arpita Ganesh

10 February, 2014

Young turks tells our Buttercups Story.


Midday Mumbai

10 February, 2014

Midday Mumabi talks about my app ABTF. Available on iOS and Android.


www.nextbigwhat.com

5 February, 2014

Never felt this story said better!

http://bit.ly/1bqnamE

 


yourstory.com

4 February, 2014

http://her.yourstory.com/indian-bra-queen-is-on-a-mission-0128


Bangalore Mirror

28 January, 2014

http://bit.ly/Bmirror