Yatharth - Exploring the Untapped Potential of Animated Films in Marathi
Posted on 17 February, 2017 by Team Wishberry
In the recent years, the maturity and realism showcased by the Marathi film industry has been able to capture the hearts of viewers, far and beyond the Maharashtrian audience. Nagraj Manjule’s Sairat emerges as the perfect example, which broke the barriers of language and attracted eyeballs from all over the world. However, animation is one space which this growing film industry hasn’t yet explored to its full potential. Former NIIT Ahmedabad graduate Sangram Soni’s Yatharth is a tiny but significant step towards prevalence of animation in the Marathi film industry.
Talking about the film
Yatharth is a Marathi animation short film, which tells the story of a father who is gambling through a whirlpool of instincts. The film revolves around a card game leading to circumstances that journey through religion, superstitions and a hint of destiny. It is an attempt to shed light on that piece of ultimate truth that is hidden behind fancy layers of the living and non-living, with a man's desperate progression to achieve a state of accomplishment. Sangram credited his inspiration behind making this film to the habitat of the coastal people and their illusions of good and bad.
He further added, “the biggest inspiration behind this short film is an honest interaction with the city and people of Mumbai.”
Let’s get to know Sangram
Sangram passed out of NIIT Ahmedabad in 2010 as a graduate in animation and film design. Donning different hats in the film and television industry, he had started-off with 9XM and MTV in the capacity of an animator, illustrator and VFX artist. His passion for films landed him in Anurag Kashyap’s production house, as an assistant director on the critically acclaimed film, The Lunchbox. Yatharth is going to be Sangram’s first major individual project, which he plans to showcase in International Festivals and reach out to a larger audience through an online release.
“Films are always on the list, it's just a matter of when and the money”, states Sangram.
He finally gets the money
With the ‘when’ taken care of, ‘money’ was a struggle with Yatharth. Post getting the project off the ground with his own money, Sangram resorted to crowdfunding for the remaining amount. He managed to raise INR 7.24 Lakhs to cover the cost of cast & crew, production, equipment, sound & VFX and post-production. The funds were primarily raised from family and friends who stepped-up to the occasion of supporting Sangram fulfil his dream. In fact, 11 out of the 75 funders came forward with contributions of more than INR 25,000.
Wondering how you can also go about crowdfunding to raise funds for your film? Just submit your details HERE and we will tell you how you can crowdfund successfully!