4 Awesome Reasons Why Indie Filmmakers Need Email Marketing

Posted on 6 April, 2016 by Team Wishberry

Why-filmmakers-need-email-marketing Thanks to the internet, there are tons of tools, channels and platforms that make it easy for creators to connect with their fans and followers in any part of the world. But out of all these, if there’s one platform that has stood the test of time it’s the good old email. In spite of the argument that email marketing these days is only about spam, here are four legit reasons why you, as a creator looking to strengthen relations with your community, should take this seriously.
  • Keep your audience updated about everything

    Emails are a more intimate way of giving out updates you’d only want your community to know. You can be as detailed as possible and even give them exclusive access to your films, events and the like. It’s a great way to escape Facebook’s algorithm and make sure that everyone you want to see your content actually sees it.
  • Build up your network of industry contacts, stakeholders, and fans

    When you need to promote something or are looking for patrons and stakeholders, are you going to drop them a Facebook message? Exactly. You will send a nice and thorough email, like a professional. This is why it’s important to constantly keep building your mailing list.
  • Have a whole audience already built up to sell your film to when it’s made

    Having your own database and community means that you have your own audience base ready. This gives you power – to either bargain or sell, market and distribute the film the way you want it, without depending on the big players.
  • Have a pre-established fan base waiting for your next movie

    Having your very own database means having a whole bunch of people that's actually interested in your film. What does this mean? Well, for starters, you get the bargaining power, should you ever have to go to a studio to strike a deal. If not that, and if you need the funds or any other assistance, all you have to do is reach out to this database.
The biggest trick is to stand out of the hundreds of emails people get each day. You can do this by sending people excellent content, exclusive information and other perks. Once you nail this nifty craft, you're so, so sorted.

We keep cluttering the internet with our writing.

Keep yourself updated