What Is Crowdfunding and How Can Comic Creators Go About It?

Posted on 15 June, 2016 by Team Wishberry


With the recent outpour of crowdfunding platforms, it could get a bit overwhelming to begin your research with basic questions about this not so new concept. Firstly, the concept is not new it dates back to the 1700s.

So, what is Crowdfunding?

As the word reads, crowdfunding basically is a drill to fund a project with the help of large numbers of people raising small amounts of money, via the Internet. 

While, creative artists like yourself, you should look at crowdfunding as an opportunity to create a footing, social proof, receiving feedback to better the concept of your comic, bag fans, market the comic, and generate media exposure. All in all, you’re pre-selling your comic book while creating a fan base who actually are helping you print/publish the damn thing!   

Sounds great, doesn’t it. The view is a great but the route is pretty tricky.   Begin the journey by picking a right platform. Each site offers their unique spin, while the general concept is the same across the board. And, make sure you do your research because you do not want to just randomly launch your project on any platform. The platform by it-self makes a lot of difference.

How to pick a crowdfunding platform?

There are 4 types - 
1. Equity Based: Where investors receive a stake in the company. 
2. Donation Based: Here contributions go toward a charitable cause. 
3. Lending Based: Investors are repaid for their investment over a period of time. 
4. Reward Based: Investors (usually called backers) receive a tangible item or service in return for their funds.   

Learn more about these platforms right HERE. However, the best platform you could pick for your creative venture is a Rewards Based platform. Wherein you could offer fun, quirky and exclusive rewards as incentive for your project without getting investors but backers on board, which works real well for the marketing of your comic book.

How to go about it?

Once you pick a platform, the website will guide you to create a profile, which typically would contain details about you, an introduction to your project, a short video, a list of rewards, and an image gallery. Basically, just the essentials to create a compelling message that will attract a prospective backer support you. Get the full picture of filling up your campaign page HERE!   

The plan is to communicate not just what you’ve been working on and how, but why have you been putting in that much work for your comic, what it means to you, why do you think your project needs to exist, etc. Your campaign page must really hit home. The rewards must be exciting, something people would really want and something they can’t buy. 

Recently, Neelam Kumar got her graphic novel successfully funded by Ratan Tata and Ambitabh Bachchan, do check out her impressive campaign page as well. If there’s anything more about crowdfunding you need clarity on, do drop in a comment.  

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