This is how you ‘Make it Happen’!
Posted on 4 April, 2017 by Team Wishberry
It is safe to say that 2017 has been a game-changer for Mumbai-based musician Tejas Menon. In the midst of recording his first LP ‘Make it Happen’, 27-year-old Tejas got his break in Bollywood with the song Dheemi Dheemi for Vikramaditya Motwane’s March release Trapped. However, there is another incident, that quite certainly, he would like to rank above his Bollywood debut. It is the enormous love that his fans poured in, by making his crowdfunding campaign on Wishberry a raging success. On 8th February 2017, Tejas went live with a crowdfunding campaign to raise INR 2 lakhs for his debut album. He stood at INR 3.5 lakhs, 8 hours from the time of going live, giving India one of the fasted crowdfunded creative projects.
Let’s get to know him
Tejas moved to Mumbai in 2013, to pursue music full-time. Before this, he had a career stint as a Radio Jockey in Pune. Without any formal training, he writes about people and events that shape his life with a focus on lyrics, good melody and acoustic guitar-driven compositions. In a very short span of time, Tejas established himself as a serious musician within the indie scene. He has had the opportunity to play at some of the most prestigious venues and festivals to a variety of crowds. Tejas released his first EP ‘Small Victories’ in 2014, which consisted of 5 pop-rock tracks. With this album he transitioned from being primarily a solo performer to embracing a larger soundscape to realize the true potential of his music.
A gist on his debut LP
Menon’s ‘Make it Happen’ will consist of 10 songs, carefully selected from more than 100 that he wrote over the last few years. His favourite track from the album is ‘Kindness’, which features his idol Vishal Dadlani. The song is inspired by the fights that Tejas would have with his mother over religion. The album, scheduled to release in May this year, has elements of Pop, Rock, Blues, Funk, RnB, Electronica and Soul that have been used to create a seamless musical experience. Tejas is supported by Jehangir Jehangir behind the drums, Alok Padhye playing the Percussion/Keys, Adil Kurwa on the bass, Jishnu Guha holding the guitar and Warren Mendonsa taking care of the mixing.
His crowdfunding success
Now comes the part where Tejas literally made it happen — crowdfunding at lightening speed. Through the crowdfunding campaign, he not only ended up raising the required amount for recording the album, but also, achieved a stretch goal of INR 4 lakhs to get Vishal Dadlani on board for one of the songs — Kindness. The credit of this crowdfunding success primarily goes to Menon’s fans and followers, which he has built over during his musical career. The work on engaging with the fans about the campaign started 6 months prior to launch. The mode of reaching out was regular interactions through his Facebook profile and fan page as well as offline interactions during gigs. He was confident about reaching his crowdfunding goal from the response received during this period. However, the speed came in as a surprise.
Tejas Menon’s phenomenal crowdfunding success is testimony to the simple fact that if planned correctly, crowdfunding campaigns have a very, very high chance of being successful — all that artists looking to crowdfund need is the will to put in the hard work and well, content that will attract one and all.