Telling The 'Other' Love Story With Help From Crowdfunding

Posted on 4 July, 2016 by Team Wishberry

There has been a sudden surge in the number of web-series in India lately, which in turn has pushed creators to waste no time in leveraging the power of internet like never before. But, the best part of this surge is the awesome stories that are so unique to this country. One such awesome webseries is ‘The ‘Other’ Love Story’ - a crowdfunded indie webseries about two girls in love with each other, way back in the 1990s.

Roopa Rao, creator of the webseries, lets us in on the process of making a webseries on a budget, her crowdfunding experience, and more. 

Check out her campaign page HERE.

Congratulations on the crowdfunding success! Tell us about your crowdfunding experience...

Roopa: Thank you so much. The crowdfunding experience was massive, there were so many barriers that I had to break just to attempt something like this. We, the middle class lot, are brought up with an attitude that it is not okay to ask people for money. You know! So for me the entire process in itself was extremely challenging.

However, Wishberry was the best thing to have happened to me. As, there was a lot of work on my plate to get done with; the team helped me drive the campaign in a way that was very efficient and effective.

The biggest learning from this experience was to understand exactly what I want and to ask for it. Many who had promised to back me before the campaign went up didn’t really show up during, but strangers who were friends of friends came to the rescue. It was very heartwarming. Now, we have a producer on board, who happened to us through the crowdfunding campaign.

Webseries are a hot trend in India right now. What do you think is inspiring this sudden spurt?

Roopa: I think the freedom to tell stories (true to its real essence) and reach out to people with minimum budget is what is driving this spurt. I have had this idea of creating a web-series since YouTube started off with their content model way back in 2010-11.

Update us on your progress so far?

Roopa: We are in the second phase of post-production; finalising the edit, sound designing, music production etc. We will be releasing the first teaser soon with a release date announcement.

Tell us about the process of creating a webseries from scratch - from the idea to marketing and distributing it?

Roopa: Creating a webseries is no different from making a feature length film. Especially if you want to have all the episodes ready before the launch. The process is similar, except that the content runs in an episodic format. Also, the challenge is that the audience has many options online, and has a choice to close the window if they don’t like what they see in the first few minutes.

The world runs on PR and marketing as we all know, it is important to stay visible, to let the viewers know that we are here with this kind of story and content. 

Depending on how much one can spend on the marketing, there are umpteen options that one can explore to get noticed. We have partnered with a social media marketing company to help us with this.

The money bit. What has been the dent on the pocket so far? How much money does one need to make an independent web series?

Roopa: We have managed to complete the making within the planned budget; we may have shot up by 10-15% which is really not that bad provided how the cost of living changes every day in a city like Bangalore. Every member of our team, friends and family, have been supportive, and helped us out with the most crucial of things – be it the location, travel, food or stay. Even though we’ve spent plenty, the production value of the web-series is at least 100% more than the actual expenditure, mainly because we got most of the locations free of cost.

On an average, I think one can make a good quality series of 10-12 episodes for about 15-17 lakh. Again this budget depends on the story, the number of actors, locations shifts, graphics, sound sync and the like.

When can we expect to see the completed project?

Roopa: Mostly, by the second week of August. We are putting in all the efforts to reach this tentative deadline; let's hope for the best.

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