Crowdfunding. Because YOLO? Not Really

Posted on 2 August, 2015 by Team Wishberry

EC19 We’ve said it time and again; crowdfunding should be treated as nothing less than a full-time job. In fact, for as long as you’re running a crowdfunding campaign, you might as well assume that you’re running a small business! And we’ll be honest here, although successful crowdfunding is a gift that keeps on giving, by the time your crowdfunding campaign is over, you feel pretty much done for life with it. Plus, there’s only so much you can ask people for money. But, should crowdfunding be a onetime thing? So many creative entrepreneurs, groups and artists have not only resorted to it multiple times, but also succeeded at it. Therefore, it’s safe to say that repeat crowdfunding is totally doable. And we, in fact, recommend it; not just because we’re a crowdfunding platform and all that, but because it’s actually a rather plausible option for creative individuals. Did you know that about campaigners with one successful crowdfunding campaign under their belt have at least double the chances of succeeding the second time around? Let’s look into this some more.

You already have the experience

It’s a lot like learning swimming or figuring out a math problem- it is rough and bordering on deadly at first, but once you know your way through, you’re unstoppable! You know the dos and don’ts. You’re an expert strategist and a wiser person. There are just so many roadblocks that have suddenly disappeared.

People already know you

Your authenticity has been achieved. You’re a household name now. You’ve cut through the clutter. Basically, people know what you’re capable of now and have gained their trust. Now all you need to do is just let them know why you’re back for round two!

You know who to reach out to

You have a database of full-fledged backers with you. You don’t even need to go through the tedious task of finding the right kind of people online- you scaled this mountain the first time around! And even if you do have a new lot to reach out to, you not only know how to do it, but have also gotten pretty good at selling. Sure you’ll say we we’re painting a very Disney picture of crowdfunding. After all, who is going to give the same person money over and over again? Well, consider this- When you take the community approach to crowdfunding, meaning you do it not only for the sake of money but also to foster a healthy creative environment, your project ceases to remain yours. It now belongs to the community who considers it as their duty to contribute in any way they can.
Also, if you have proven that you are a gem of a talent and perhaps one of the few forces that can redeem the creative sector, with money being your only limitation, the crowd will back you!
The trouble isn’t so much in getting people to back you repeatedly as much as there is you thinking about what a trouble it might be (trippy, right?).

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