8 Crowdfunding Pitch Videos That Stayed With Us Forever!

Posted on 12 June, 2015 by Team Wishberry

If there’s one thing we are absolute sticklers about with regards to a crowdfunding campaign, it’s the pitch video. And with good reason. It’s the first shot and the most effective one at that, at making an impression on potential backers. Having said that; you don’t need high-tech gadgets or professional film-making experience to make a great pitch video. Some of our favourite pitch videos are proof of this. Here's our first of many carefully handpicked roundups.

 

Kothanodi

https://www.youtube.com/watch?v=VUUPnh6VcQM Why we love it:
  • Making a pitch video for films can get slightly tricky simply because of how much visual data there is to show. How do you sell your idea and maintain intrigue? Kothanodi's pitch video shows you
  • The video strikes the perfect balance between a trailer and a pitch, keeping the viewers engaged from the beginning to the end
  • The excellent use of Assam's lush picturesque landscapes
  • The high quality of the video and the overall aesthetics give viewers a good glimpse into what they can expect from the film!
 

One Last Question

https://www.youtube.com/watch?v=d_e8NSEa68c Why we love it:
  • First things first, what is it about stories coming out of Assam! Each one is as gripping as the previous one and just as unique
  • One Last Question grabs the viewers'  attention from the beginning with the instant shift in mood from quaint and innocent to dark and grim
  • Prathamesh Krisang explains all the important details about the crowdfunding campaign in the most simplest and clearest way (via good use of visuals), letting the viewers know why they need the money, what they will do with it, where they need to go and how they can pay the money
 

Studios Sound Garage

https://www.youtube.com/watch?v=UOkVcgT4Nkk Why we love it:
  • Soulful music sets the tone for the pitch video, filling the video with warm, fuzzy feelings
  • Sanjay (the project creator) establishes intimacy with the viewer via a narrative that’s both honest and poetic
  • Overall, the video is simple yet sincere, making anyone who appreciates music and wants to support new talent be a part of the project
 

Exit Strategy

https://www.youtube.com/watch?v=HHhrXurZu0Y Why we love it:
  • Exit Strategy is all about the unique union of beautiful storytelling and great music. This same principle is brought into the pitch video as well
  • Sanaya's narration and music begin the story of this one of a kind narration with such ease and effectiveness, it doesn't even feel like a pitch video!
  • The transition from the story about the video to the need for crowdfunding is extremely smooth, and does not even once deviate from the visual feel
  • Just look at how cleanly cut and engaging the pitch video is! How can you not want to be a part of this story?
(You can watch the official music video here!)  

Baran

https://www.youtube.com/watch?v=5lbUgC65qbk Why we love it: Parvaaz did a whole lot of things right with the crowdfunding campaign of their debut album Baran, the pitch video being just one of them.
  • The overall feel of the pitch video is so raw, honest and sincere
  • The behind the scenes glimpses and Parvaaz's music in the background adds a very intimate feel to the pitch video, making the viewer a part of the band's life and journey
  • From the beginning of the video, through the music and the mention of a great fact about the band, Parvaaz shows you what they are capable of and that they will make the most of the backing they receive
 

The Bliss of Solitude

https://www.youtube.com/watch?v=NKzy4h8BAMA Why we love it:
  • The pitch video has to tackle two tricky subjects- theater and explaining the completely unheard concept of Immersive Theater. And it does so with such simplicity
  • The video opens with the project creators talking to the viewers directly, and then taking them on a journey through the concept of Immersive Theater via snippets from a previous edition of the play and real life demonstrations
  • Although the subject of the play is dark and grim, the pitch video has a light-hearted and engaging vibe to it, proving that even serious projects can have fun videos!
 

Pothole Watch Mobile App

https://www.youtube.com/watch?v=7_fs0LPJdZU Why we love it:
  • “Every monsoon, Greater Bombay turns into Crater Bombay” (you’ve got to love a good pun! :D)
  • It emphasizes on the grievousness of the problem by involving common people from all walks of life, thereby establishing a pressing need for a solution to deal with the city’s potholes
  • The video very smoothly ties offline and online communication, which is also the basic essence of the app
  • You get to see the whole team behind the project, which is always a good thing
  • You also get to see their snazzy online content, helping the project earn extra brownie points
  (The app is now called Spothole and Android users can download it here!)  

Greenopia

https://www.youtube.com/watch?v=aAyQZK5OM-0 Why we love it:
  • Cleanly cut and minimalistic
  • Absolute, complete focus on the product (notice how you see nothing except the Smart Pot and the App- the only things that matter)
  • Simplified explanation about features and how it works. It’s not easy to explain how an internet enabled gardening system works, in less than two minutes, without boring the viewer. And yet…
  So, which one did you love?

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