How To Make The Right Impression With Your Crowdfunding Campaign

Posted on 1 August, 2015 by Team Wishberry

EC13 If you ever decide to run a crowdfunding campaign, one of the first things you’ll start working on is the campaign page. It’s also where people will see and get to know all about your campaign. Now, to turn this “seeing” into actual “backing” you need to make sure that those visiting your page are hooked from start to finish. Which is why, it helps to treat the campaign page as something more than a place that simply dishes out information. And the best and simplest way to start is with packaging it well. You already have a great project in place anyway. Here are a few pointers that should help you:

    Pitch video.

    We’ve spoken at such length about the importance of pitch videos, why you should get it right and how to get it right. At no point should you compromise on your pitch video quality. Like we always say, it doesn’t have to be professionally done, but it has to convey the message in the most engaging way possible. And of course, make sure it’s cleanly cut.
    The pitch video is what will come to the rescue when it comes to converting unknown visitors into backers.

    Great project pictures.

    Whether it’s the behind the scenes, your project’s work in progress or posters- all of it needs to be visually appealing and of good quality. Blurred, obscure pictures will instantly put people off.


    Do not hesitate from showing off to the world what great minds are at work for your project! This means really good quality photos, where everyone’s face is seen clearly and aesthetic uniformity. Make sure all team photos are of the same size, follow similar styles (i.e. you either have all pictures as greyscale or all as fully coloured). Also, a great personal bio for each team-mate; in the crispest way possible you should be able to convey what the team member does and why they’re good at what they do.

    Overall content

    Right from the social media sharing content to the FAQs to everything that’s going to be up about your project- keep it simple, honest and snazzy. It helps to spend some extra time on what you’ll be writing about the project. Explain everything- who are you, what you’re doing, why you’re doing it, how you plan to do it, why are you the best person for it. And, of course, don’t forget the golden rule for everything that goes up on the internet- do it all in the right grammar! Extra points for adding a story to the whole thing.
  Why should your campaign page simply be a glorified Wikipedia page, when it can actually help sell your idea and make for an enjoyable experience for all those who check your campaign out!  

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