5 Ways To Make Your Crowdfunding Campaign Extra Spunky!
Posted on 4 August, 2015 by Team Wishberry
Pitch videoThe beauty of pitch videos is that you get to show your product here. But you don’t limit yourself to just making a sales pitch when you can make it one hell of a visual experience. And the more innovative your project, the more innovative your pitch video can be! Give it a great theme and feel, infuse really gripping storytelling, use some great music- don’t make it a pitch video, make it a crazy sneak-peek of the party (your project) that’s yet to come. Say you’re crowdfunding for a fantasy film for children- your entire pitch video can be made to reflect the look and feel of your film, even the part where you walk in and make your appeal! Make people realize that this is merely the tip of the iceberg that sunk the Titanic.
Offer instant but worthwhile rewardsWhile you will obviously give your backers some pretty fun rewards, it won’t be until your campaign has succeeded. This means that they will have to wait for quite some time to reap the benefits of their support. However, if you can offer instant perks that go beyond social media shout outs, you have an excellent bait to attract potential backers as well. You can consider little rewards like really fun and quirky video snippets, a gift voucher and so on. If it’s a music project, then you could share links to exclusive snippets of what you’re working on or do an impromptu jam for your backer! You can also tie up with a known name (maybe a local watering hole or coffee shop and give out some small quick goodies).
Storifying your contentStorifying your idea is one effective way of gaining your audience’s attention and keeping them hooked. It also helps add a sense of seamlessness to your overall project. Make full use of online tools to make infographics, comics, fun little videos and the like.
We’re lucky to be living in a time where most online tools to do creative stuff are free and easily accessible.You could either make a landing page or add separate tab on your existing website where you can share excellent content related to your project that people can see in one place.