Using Influencer Marketing For Your Crowdfunding Project
Posted on 2 August, 2015 by Team Wishberry
- A truly remarkable project
- The right people to talk about it
How do you find these people?There are many ways to do this. If you want to build your influencer database manually, a quick Google search will get you a list of people who are influential in the niche of your choice. Or, you can run an advanced search on Twitter. Or, you can simply go to a hugely followed Twitter page that’s relevant to your niche and check who that page is following. Obviously, all of this is rather time consuming. But thank God for technological advancement. There are tools that do this job better. Klout is one such tool. You can integrate it with your Facebook and Twitter accounts, simply select users and check their Klout score on a scale of 0 to 100. The higher the Klout score (60+ is good), the more influential the user. Other tools that help find Twitter influencers are FollowerWonk, PeerIndex, Twtrland and many more!
Got it? Now what?Start preparing a list. It is honestly worth it to take some time to build this database. Do a lot of research- stalk their Facebook and Twitter pages; see what they talk about the most, who they talk to and so on.
What are the qualities of a good influencer?Look for the following: