Following your dreams with a boost from crowdfunding in all honestly is an epic path to follow. We're certain you must've thought about going that route a million times, especially when artists like, Joan Cornella
, The Awkward Yeti
, Cyanide & Happiness
and the likes go that way time and again.
Now that you’re in for this seriously and can’t wait to make your dream a reality, this is all you will need to do to crowdfund successfully the first time around.
1. Build a strong group of followers
Before publishing a comic or investing exorbitant amounts of money into an activity it is crucial to be certain of the number of fans you’ve got, who would bet their money on your work. As a comic artist your aspirations lie on the likes of the community of fans you’ve built. Especially when your plans are to raise money, this community will be the first ones to support it and spread news about it. Use your creative talents to bring these people together; talk to them, make memes that they would share and show them that you need their admiration. Building a loyal fan base takes time, here’s a list of 20 things you can do on Facebook to engage with your fans
2. Justify the break-up of your budget
Aiming for an unattainable unjustified target is one major mistake most campaigners commit. Setting a high standard for your dream is great, but when it comes to crowdfunding we recommend you to stay grounded.
Here’s some good life advice, take baby steps for everything that is important to your heart. Set a realistic bare bones budget to help you stay focused to complete the exact chunk of work for your project, while keeping the crowdfunding process less stressful.
Begin by defining exactly what you need the money for, gain clarity on your goal, and what all do you plan to cover in the process, and then modify those plans based on the exact number of people in your fan base.
3. Have rewards that will be valued
While setting rewards you must not only match the value of the same with the amount, but also emotions. Rewards are so much more than just an acknowledgement for your fans’ contribution. It’s an opportunity to get to know your fans, and build lasting relationships with them. Your target while setting the rewards has to be directed to appeal backers. Independent comic artists who’ve succeeded at crowdfunding connect with their backers on an emotional level. Don’t half-ass it. Make these rewards worthwhile for the people who actually care about your work.
4. Don’t be a robot
People back people. Period. People never put money on an idea that’s brought to the table by a heartless beast. Be human in your approach, interact, joke around and let your fans know of how important they are. Thank them, talk to them, tell them why you do what you do, tell them your story. And most importantly, listen to them.
5. Be diligent
The harsh truth is that no one knows about you or cares about your work. You’ve got to learn this and wear it as an armour, your mission is to help everyone you meet learn about your campaign. The crowd isn’t looking for your brilliant idea; forget funding your project the crowds might not even come across it if you don’t make it your duty. Communicate using social media, emails, call your friends, etc. make sure you are heard.
6. Research and pick the best!
It might not seem important, but it is crucial that you pick the right platform that supports and nurtures the creative community for creative projects.
Simultaneously master your marketing skills! Smart content, the right platform, and a brilliant pitch video are the pillars of a successful project.
However, these are just pointers to be prepared, as not everything will go as planned. Crowdfunding isn’t always a bed of roses, but if it all goes well and your idea actually is as brilliant as your mum thinks it is, the Internet itself will do the talking for you!