Crowdfunding for music: Dos and Don'ts
Posted on 14 June, 2017 by Team Wishberry
There's a huge cloud of shame around art and business being seen as bedfellows: Amanda Palmer
This blog post seeks to dispel some of the myths that surround the business of music, but primarily there is one myth that we want to tackle — that is lowly for a musician to go about asking for funds to fuel their dreams!
Therefore, following are the rules or dos that you need to follow when crowdfunding for your music album/ song recording sessions/ music videos.
Do your research
This is important when it comes to crowdfunding. Who can be your best ally? Is the platform going to do everything that it can for your campaign to succeed? These questions need to be answered so that you don’t end up regretting your decision. And remember, your profession is not about social service; it is an opportunity for people to become partners in your work!
Do your best before, during and after the campaign
Before your campaign goes live, make sure that you have a fair idea of the number of people who will readily back your project. As a musician, we are sure that you have people who follow your work. And if you don’t? You need to go back to the drawing board and start by involving your prospective audience with the help of social media, gigs, hangout sessions, etc. A community is critical for a crowdfunding campaign to succeed. Similarly, once the campaign has been launched, keep your community abreast about the developments. Start with a social media platform that you are comfortable with, like Facebook. Use other modes of communication such as emailers, tweets and Instagram posts as well. Make sure to thank all your backers as and when you they contribute to your campaign. Finally, don’t forget your community once the job is done! Tell all your followers about what is up with your album. This will not only help you get fans but will also help you in the future if you choose to return to crowdfunding.
Here are a few examples of how musicians used social media to help their crowdfunding campaign:
Kristian Bent’s indie-folk album Campfire Stories raised Rs. 1,92,001 on Wishberry.
Tejas Menon’s campaign on Wishberry for his EP titled Make it Happen raised Rs. 4,45,170.
Sounds of the Sufis raised Rs. 6,43,236 for their music album on Wishberry.
Here go the DON’TS
Do not believe in rumours
Naysayers will tell things like you will not succeed at crowdfunding if you are not a famous musician. But we beg to differ and would like to offer you a few stats:
- Alakh, a fusion rock album to revive classic Gujarati poetry had a target amount of Rs. 1,5000. They ended up raising Rs. 2,01803.
- An animated music video collaboration between Mumbai-based band Blek and NID student Nishlesh had set a target of Rs. 2,50,000. The campaign ended up raising Rs. 3,09,180.
- Project OjasJosh, an indie music album by Ojas Joshi using Marathi poems raised Rs. 200,000 on Wishberry.
Therefore, for us the biggest DON’T is doubt. Do not doubt your talent and along with that, do not doubt your tribe of loyal followers!
Are you ready to crowdfund? Go for it!
Featured Image Courtesy: Pixabay