How Is Crowdfunding Saving The Creative Sector?

Posted on 2 August, 2015 by Team Wishberry

EC1 If you look at the mainstream creative scene today, you’ll find the saturation glaring back at you. You can almost never tell the top four songs apart, the videos make zero sense, you can guess how the movie is going to end by reading just one line of the synopsis and the stereotypes are endless. Let’s not even get to the publishing scene yet. And what can any independent creator do about this? The record labels, production houses and any big institutions you need to get your validation from are going to find a way to turn your completely unique idea into some massy meatloaf that the audience is probably too tired to chew on by now. You, as a creator, want to make intelligent content, something that adds value, breaks the clutter and changes the game. And it doesn’t matter even if your work appeals to only a specific segment of the audience. But, before you know it, you’re just one of those talented artists lost in the digital chaos, left to bite the dust.
The world seems rather dystopian without crowdfunding, doesn’t it?
You could almost say that crowdfunding started off as a means to make the quirky and the outrageous happen. Today, crowdfunding is the vehicle for independent artists and creators to unleash their epic ideas on the world on a regular basis. For some, it’s actually a lifeline- the only way to continue creating the things they are best at. The way we see it, crowdfunding has become a facilitator, an enabler, a model unto itself. Crowdfunding today has proven that ideas no longer need to die an early death merely out of lack of money. There’s a whole breed of people waiting out there to not only support a brilliant idea but also do all that they can to help bring it to life- whether it’s setting up the right networks for a creator or making space for creative collaborations. There’s a new form of democracy that has taken shape. Because, believe it or not, even the audience is sick of the regurgitated trash that’s being thrown their way in the name of creativity. You may or may not have realized it, but people are done with being treated as sheep, being herded into the same old circus just with new monkeys. And what better a way is there to change this- to get access to content they deserve- than enable it themselves?
The beauty of crowdfunding is that it embraces the fact that not everyone’s a creator, but everyone is an enabler.
So, why not just do what’s needed to make sure the right guy for breaking the ground and renewing faith in creativity is doing his thing without being interrupted? It’s an excellent meeting point for ideas and opportunities, and if the creators play their cards right, there’s just no going back. This brings us to the bigger question: If crowdfunding is such a land of rainbows, cupcakes and unicorns, why aren’t more and more creators doing it? Firstly, crowdfunding doesn’t really contain the makings of a real life Disney movie. It takes a lot of work, even if you have the most earth-shattering of ideas. Why isn’t every talented budding musician or filmmaker taking up the reins of crowd-financing their projects, is a question that has kept us awake on many a night. Here are a few reasons we could scratch up:  
  • There’s a general misconception that people don’t give their money. Such things are reserved for charity.
  • Lack of awareness about crowdfunding in general. There’s either complete ignorance or sheer misunderstanding about what this whole game is.
  • The technology in India still hasn’t made it to a point where it’s possible to cut through the massive population clutter and make it entirely possible to reach talent in the remotest parts of the country.
    We’re still a labour-heavy and hard skills oriented country.
  • Creators are too shy to ask for money; mostly because they don’t want their work to be seen as a case of charity. Plus, it’s embarrassing? Agreed, crowdfunding requires some blatant asking from the crowd. But, it is every creator’s responsibility to make the crowd realize that there is a way to fulfill the huge need for great work that exists. Also, patronage for charity does not, in any way invalidate, patronage for arts and creativity. You are willing to give back something more than just good karma. That accounts to a lot, if you ask us.
  • Let’s just call the lazy ones out, yes? It’s too much work for some. All that pitch video work, hardcore campaign promotion, the constant reaching out to people, the anxiety of whether you will succeed or not. And if you’re doing an All or Nothing campaign (which is ideal, to be honest), God bless your soul. It’s just so much easier to settle for a cushy job and complain about the lack of opportunities for creative individuals.
In spite of all of this, the scene is changing (we have the numbers to prove this!). It doesn’t even matter if the name associated with a project is a celebrity or not. All it takes an excellent idea, the patience, skill and will to do it, and transparency throughout the process! So, to answer if crowdfunding is the hero the creative sector deserves? Hell, it is the hero the creative sector needs. And it can save the scene, only if you let it!

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