6 Things Indie Filmmakers Can Learn About Twitter Fan Engagement From Guillermo Del Toro
Posted on 26 November, 2015 by Team Wishberry
Stay relevant to your genreOne quick look at his Twitter timeline and you’ll know that GDT has his loyalty sworn to the genres of horror and dark fantasy. He’ll constantly share links and trivia about horror and macabre subjects, therefore establishing himself as a true connoisseur of his genre of interest.
THIS is the first "monster" image I saw as a kid (still sleeping in the crib) THE MUTANT from Outer Limits. pic.twitter.com/qN6l3gMzie— Guillermo del Toro (@RealGDT) October 26, 2015
It s somewhat easier to find beauty in beauty. But true power lies in seeking beauty in horror. — Guillermo del Toro (@RealGDT) October 6, 2015
VAMPIRE FUN FACTS: George Romero wanted to emulate I AM LEGEND by Matheson and did NIGHT OF THE LIVING DEAD, hence Vampire births Zombie.— Guillermo del Toro (@RealGDT) October 2, 2015
Share interesting things and peopleNow while staying relevant is important, no one’s going to look at you if you’re not interesting enough to hook them on from start to finish. Your fans and potential audience are waiting to get an insight into what inspires you, how much you know, where you get your daily dose of creativity from etc. Guillermo doesn’t hesitate one bit before tweeting about works that he finds interesting or noteworthy. He’ll regularly talk about filmmakers, writers, artists and even music composers to watch out for and why.
Book of the Day: THE COMPLETE FAIRY TALES OF OSCAR WILDE: Wilde admired Schwob (below) and shared his exuberant imagination and poignancy. — Guillermo del Toro (@RealGDT) October 10, 2015
SHAUN TAN: Australian artist, filmmaker. His characters are tender and vulnerable and his technique precise. pic.twitter.com/sGEVYwt8yt— Guillermo del Toro (@RealGDT) October 24, 2015
Favorite Musicians: Manuel M. Ponce. Undoubtedly one of our best ever in Mexico. His guitar worka are well-known but his piano work amazes. — Guillermo del Toro (@RealGDT) October 24, 2015
Be helpfulNow taking all of this really cool content a notch higher, he’ll also tweet about things that people who are interested in his genres would find useful and enjoyable. Like the time he took it upon himself to curate “little gems in classic dark fiction”…
or weird indie comics.
If everybody likes it, I'll continue "curating" a list of little gems in classic dark fiction. Let me know!— Guillermo del Toro (@RealGDT) September 21, 2015
I seldom read superhero comics. Except for the weird ones (Swamp Thing, Hellboy, Demon, etc) Mostly indies /weird. I'll keep listing them. — Guillermo del Toro (@RealGDT) October 25, 2015Because knowledge is so much better when shared.
Make people do stuffBeyond fun conversations and helping people out, a really, really cool way of engaging with fans is by making them do something. It could be something philosophical like this:
Or something educational like this:
A test: Put away your "smart phone" for 72 hours. THEN you'll realize you are addicted. Information is travelling faster than emotions.— Guillermo del Toro (@RealGDT) October 25, 2015
An exercise (if interested): Print the images that have the "Through Line" and then mix them up. Face up. Until you find the commonalities. — Guillermo del Toro (@RealGDT) October 10, 2015It creates a good break in everyone’s rather monotonous timeline or day, and is a pretty cool way to interact with fans and make them not only remember you but also keep returning to your timeline.
Start a seriesBecause why not! Pick a day and a subject that you have plenty to share about, and just tweet it. When you’re at your wit’s end about what to share, this will help you. Moreover, it helps get you a sort of exclusivity and your followers something to tune into on a specific day, even if the said series is something very simplistic. Guillermo has multiple such Twitter properties on his timeline, which are pretty simple yet amazingly insightful. Notice how Del Toro takes the much clichéd idea of “Throwback Thursday” and gives it his own spin:
RANDOM IMAGES OF UNCERTAIN APPEAL. Day 12: This is my sister Susana and myself as a Fuseli-inspired vampire. pic.twitter.com/r3SWDIqg8g— Guillermo del Toro (@RealGDT) October 11, 2015
RANDOM IMAGES OF UNCERTAIN APPEAL. Day 11: Shooting a super 8 short film. pic.twitter.com/kaEqwcaJqB — Guillermo del Toro (@RealGDT) October 10, 2015Even better are the tweets about “Righting a Wrong”, which in Guillermo’s own words is “a daily list of films that must be revisited or discovered. (That have been) Obscure, maligned or forgotten.
RIGHTING A WRONG: KARAKTER by Miek Van Diem. It won an Oscar and yet, it is now a bit forgotten. A phenomenal, Dickensian fable. Top ten.— Guillermo del Toro (@RealGDT) October 21, 2015
RIGHTING A WRONG: INTERNAL AFFAIRS by Mike Figgis. Disturbing California Noir about the Male psyche and moral ambiguity. Gere is dead-on. — Guillermo del Toro (@RealGDT) October 25, 2015Or the very simple yet very helpful, Book of The Day tweets:
Book of the Day: DE PROFUNDIS by Oscar Wilde. Stripped of his dandy couture and his aphorisms, Wilde found an essential, resonant pain.— Guillermo del Toro (@RealGDT) October 23, 2015
Book of the day:THE PAINTED BIRD by Jerzy Kosinski. Kosinski was controversial while alive. No more. A searing tale of innocence and war. — Guillermo del Toro (@RealGDT) October 26, 2015
And every now and then, share what you believe in…After all, how do you reinforce yourself as a filmmaker worth his salt if you don’t share things that your strongly believe in and/or resonate with you. It could be anything- a quote, your feelings about a film, your views on films and storytelling- you get the drift.
CATCH ME IF YOU CAN is a masterpiece of timing and grace. Fluid but precise. Built like clockwork and with a huge human heart at its core.— Guillermo del Toro (@RealGDT) October 22, 2015
Telling a story is the desire to create worlds that exist solely in us, for the solace of others that may need them. — Guillermo del Toro (@RealGDT) October 21, 2015
The one thing we absolutely adore about Guillermo Del Toro’s Twitter is an eccentric yet beautiful mix of useful, relevant, educational and entertaining content. It’s the kind of stuff you’d want to bookmark and go back to every time you get some creative inspiration! And yes, it takes time to build something like this, but you have the knowledge and the resources, all you need to do is set some time aside to tweet it out!
When 1 movie gets made, 3 get released: The one the audience wants. The one the studio sells. The one that was made. Sometimes they coincide— Guillermo del Toro (@RealGDT) October 26, 2015