6 Important Things Every Creator's Website or Blog Should Have
Posted on 27 August, 2016 by Team Wishberry
As an independent filmmaker, musician or anyone in the creative sector, one key thing you need to do is constantly stay in touch with your fans and followers, to keep the community active and engaged. You need to do this, in order to build your database too. One thing that helps immensely in these regards is having a website or a blog that acts as a one stop shop for your fans to find out everything about you. Thanks to the internet, you can set one up for free now! To make sure your website is awesome and impressive, make sure it has the following things:
The story of your life
People have to know who you are, what you do in life, how you started off, your background, who inspired you etc. It’s a good way to establish legitimacy and give people a peek into your journey.
Your work so far
Your website should act as a virtual showcase of all the work you’ve done so far, thereby making it easy for visitors to find all that they need without really embarking on a treasure hunt for it. Say, if you’re a filmmaker, you will feature the trailers of all your films, along with download and purchase links. Don’t forget synopsis and research notes as well! Musicians put up samples, singles and purchase links to your albums! Got music videos? Throw that in too! Theatre artists and directors can put up their portfolios, research work and play schedules, along with links to passes!
Milestones and bragging rights
Seriously, if you’ve worked your ass off on something, and have received acknowledgements in the form of prestigious awards, grants, recommendations, collaborations etc. do not hesitate to put it all out there for the world to see. It’s impressive and further legitimises you as a creator worth your salt.
Relevant and useful content
Whenever people visit your website, make sure it’s worth their time! Give them little treasures, so that they keep coming back to you. One way (and the best way to do this) is by sharing interesting, unique and helpful content. Share research material, your thought processes, your experiences, pictures and learnings with your followers. Show some work in progress drafts, screenplays and more! It’ll be worth it.
Social media links
At the end of the day, if people need regular updates from you, the one place they’re going to look at is your social media presence. So make sure you have social media buttons that lead to the right pages.
A subscribe button
At the end of the day, the goal is to get email ids to build your database, strengthen your community and engage with them. You can also create a sense of exclusivity around the community, by giving them early access to your work, hosting secret gigs and events, handing out freebies etc. Now to get their emails so you can do all of this, you need to have a subscribe button or form. So that people can get your stuff delivered to their emails easily.
Although there is no hard and fast rule as to what your website should have. These things make it the most wholesome and useful platform for your fans and followers to know more about you. So, what are you waiting for?!