11 Tricks For Indie Musicians To Completely Ace Facebook

Posted on 3 September, 2015 by Team Wishberry

MH 3 From being a platform to connect with society in general, to now one of the biggest marketing and advertising platforms – Facebook, clearly is the Hercules of social media. And, this post is your guide on how to get this warrior to win the war of the digital space for you! Real-time engagement is highly valued, but as we’re interacting in the moment the post hardly survives for a few hours.  
That crazy post you put up a week back has long gone to Facebook heaven.
  A few questions that you must ask yourself while using social media are: What are your expectations? How much time do you have? What do you want to communicate? However, in general, the main focus of marketing yourself on social media would be spreading awareness of what you do. Read on:
  • There’s no point sharing great content, if your potential customers can’t see it. Facebook doesn’t help you much with organic reach, but it does promise to give you exactly the kind of audience you want, if you're willing to pay for it. The audience targeting tool for Facebook can be used to target highly specific groups of people for a fraction spent on advertising.
  • Knowing which post works and which ones don’t, is very crucial. The best way to know that is by tracking your posts. Facebook's Page Insights feature enables you to track a posts’ performance, along with offering stats on engagement, reach, and demographics. If you evaluate the performance of each post, you’d learn what kinds of posts perform well with what type of audience.
  • While you’re tracking your own posts, Facebook's Pages To Watch feature enables you to track posts from your competitors, or pages you inspire yourself from. The tool also shares stats on growth in weekly likes, most popular posts and total engagement.
  • Facebook ads have evolved to call to action ads with specific messaging, which is currently limited to ‘Shop Now’, ‘Learn More’, ‘Sign Up’, ‘Book Now’ and ‘Download’.
  • Posts with links are also more engaging than textual updates. Add bit.ly links to your blog posts, micro-site or an interesting read, so you can track the clicks to get a rough idea of what your audience is interested in.
  • Increase the reach of your post by tagging other pages in them. By tagging Official Facebook pages of movies, celebs, TV shows, sports teams, popular brands, etc. your post will be noticed by not only your fans, but also the fans of the page you’ve tagged.
  • Larger, visually appealing images are more likely to display in users' News Feeds. They are also more likely to be clicked on, over plain text images.
  • It’s been a very long time since Facebook introduced the ‘Trending’ feature, but it still hasn’t been used by many marketers. It is a great feature to identify and participate in topics that are trending in the moment.
The days of gaining fans only on the strength of engaging content are long gone.
  • The change in Facebook's algorithm has severely affected organic reach and hence, there are such a high number of paid ads and contests on social.
  • The Facebook Power Editor is a free plugin which allows you to save audience segments and target the same audience for multiple ads. You’ll also be able to reach interested consumers with Lookalike Audiences feature, which filters people who are similar to you already existing list of audience. The Power Editor also allows you to create new ads in bulk.
  • You’d think posting often would result in an increase in the number of likes for your page, which in turn will build awareness and audience for your work. However, if you post more than twice a day, you will lose engagement. Posting three to four times a week is ideal.
Just remember, social media marketing is an ongoing process, and you are never done. As you become a more advanced user, you’ll discover newer ways to make your social advertising more efficient and effective. For now, use this guide to get a head start!

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