"It is my privilege to be associated with Ogaan Cancer Foundation and play a part in spreading breast cancer awareness. Everyone seems to know someone with breast cancer - I lost an aunt to it. I'm very happy to support the OCF team, which has shown earnestness and a sense of dedicated purpose. I hope I can make a difference in my own way.
Therefore this year on my birthday I urge friends, family and fans who wish to gift me to do so by donating to this cause."
- Sonam Kapoor - Brand ambassador ELLE Breast Cancer Campaign.
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About Ogaan Cancer Foundation
The ELLE Breast Cancer Campaign is the fundrasing arm of the Ogaan Cancer Foundation.
Mission
To raise funds and awareness for breast cancer using the unique relationship of ELLE India with its readers and clients.
Company Overview
Set up in 2005, it had thorough various programs raised over INR 2 crores for the cause by targeting individual donors.
Over the years, over 30,000 people have been a part of this movement by contributing their time, services, products and donations.
Currently, we work with the Women's Cancer Initiative - Tata Memorial Hospital Mumbai, and the CPAA Mumbai for cancer detection camps, treatment and clinical trials for poor patients
Description
Statistics show that early detection of breast cancer greatly improves survival rates, and awareness is our biggest weapon in this battle.
General Information
Worldwide, the fashion industry works together toward enhancing breast cancer awareness – as well as toward raising funds.
In India we at ELLE try to replicate this very successful endeavour, because breast cancer by its very nature targets the women who are our readers.
