Prasino means green in Greek. Green symbolizes harmony with mother earth, it symbolizes sustainability, and it also symbolizes self-respect and well being.That’s exactly want the brand is about.
The accessories are made by women who were formerly flesh trade victims. Through the project we are ensuring them a dignified employment thus restoring their self respect and well being. Green is also the color of envy an emotion your friends are sure to feel when they see you flaunting chick Prasino pieces.
Let us tell you a story. A story you will all relate to as you all are a part of the story.
Long long ago there were two types of women, one who loved their fashion and those who loved their causes.
And as Dawin says,’ Blah blah……… evolution…… blah blah people become more awesome…’ Women evolved to be best of both worlds. They tip toed in their Jimmy Choos to the volunteer duty of the day.
This woman had it all. Her world was perfect except when she went shopping. She saw the price tag and wondered if it was ok to spend on a dress what a girl few meters away earns by selling her soul. And yet dressing to work like a bag of sack and donating all the money to a flesh trade victim dind't seem like a solution.
So one of these women quit her job, started getting fashion pieces made by these victims, thus helping them restore their self–respect and well being and giving access to others like her indulge in guilt free shopping spree. It’s just a creative approach to address a pressing problem of the world.
What are we crowd funding?
Crowd funding is solely for short term cash crunch of an early start-up. A new business is like Oliver twist, always hungry for more funds to service expenditures like salaries, raw –material, marketing, etc. The sales usually don’t correspond at the same rate. We are crowd-funding to comfortably sail through this initial phase.
Why are we crowd funding?
We said why not go to the people in the early funding stages. There is nothing conventional about Prasino and we sure as hell did not want to go through the conventional VC Pitch business. It’s a cool project with a heart and we wanted our funding from cool people with a heart.
What will the be money used for?
Money will used for following purposes
• Woman wages aproxx 30%
• Raw material approx 40%
• Marketing activities approx 30%
• Payment of crowd funding fees approx 10%
By when will the rewards be dispatched?
Rewards will be delivered latest by second week of September, Ideally earlier than that.
The team behind the project, people involved
The team consists of awesome women working hard for a dignified living and their unbelievably patient supervisor. It was conceptualized by a management graduate from Mumbai who after working with a series of corporates as Assistant Manager aka chief ppt maker decided to use her business skills and love for chic fashion to solve a pressing problem of the world.
Purvi Thakkar, [email protected],