Ajay Bijli Running Airtel Delhi Half Marathon for Pvr Nest (Network for Enablement & Social Transformation)
Mr. Ajay Bijli profile as trustee of PVR Nest
As the founder and the trustee of PVR Nest - the Corporate Social Responsibility (CSR) wing of PVR Ltd, Mr. Ajay Bijli has provided the vision to PVR's CSR social intervention plan. The vision includes establishing PVR Community Centres for the youth, children and families to come together for their joy, happiness and fulfilment. Under his guidance, the PVR CSR team encourages dialogues and partnership with civil societies, people, organizations, corporate bodies and NGOs. They have evolved successful activities like Childscapes, School Life, Bridge Course, Green films and other interesting activities.
PVR Nest is a first of its kind initiative by an entertainment industry to create space within the cinema which not only counts its early footfalls but it is also nurturing children living in difficult circumstances through education and learning. Him being an Entertainment entrepreneur, thought beyond the use of cinema as movie watching destination to place to connect with its environs by supporting lives of hundreds of children who live in and around PVR complexes providing better living through education, nutritious healthy meal, health facilities and employment opportunities hence, evolving empowered ambassador of tomorrow.
PVR Nest has been working with children for several years now with a prime objective to rehabilitate children from the streets and bring them to schools, especially in areas around PVR Cinemas. Childscapes is a core program, to reach out to each vulnerable child and connect and engage with them in few productive hours out of their daily routine through educational, social and cultural activities.
Under his leadership, PVR Nest conceived the idea as how films can be used as an alternative medium to sensitize and touch on different social issues through special screenings on environment, community health. Green Films is one such initiative wherein films on themes like environment, social issues are screened at different PVR Cinema location at pan India level. Likewise, on-ground project like CineArt connect children to their city’s heritage and environment via convergence of art and cinema.
He is a social innovator and has pioneered the unusual and creative medium of cinema and art to educate, sensitize and build capacities of more than one lac children from diverse backgrounds on sustainability issues and develop their skills & capacities in visual and performing arts.
These initiatives are instrumental in touching almost 300 children today; a number will only grow by leaps and bounds in the near future.
Mr. Ajay Bijli is also a member of World Economic Forum 2012 and recently received Modernite Excellence Award – 2012 by Mr. S.Y. Quraishi, Chief Election Commissioner.
About: Pvr NEST (Network for Enablement & Social Transformation) is the corporate social responsibility arm of PVR Limited and a registered Non-Governmental Organization (NGO). PVR Nest is an amalgamation & partnership of People, their Ideas & congruent Actions towards synergized objectives. We work towards vulnerable children from difficult circumstances in and around PVR Complexes and detoriating urban environment. We believe only collective efforts have the power to make sustainable societal changes seek common grounds with the Government, Corporates, United Nations agencies, Market bodies, Resident Welfare organizations, NGO’s and Public & Private institutions to achieve common goals.
Vision: The principal aim and objective of PVR NEST is to contribute to the nation building endeavor towards improving the quality of life of underpriviledged and vulnerable communities in the country.
Contact: Deepa Menon